Logo design for Executor Experts - estate planning company

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Ce client a reçu 126 designs de logo de la part de 50 designers. Il a choisi ce design de logo de JoanneOsborne comme design gagnant.
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Brief de Design de Logo
I am looking for a logo that will become the foundation of a branding on several media platforms like biz cards, website, podcast, dvds... The logo will represent a company that offers support, advice, expertise to people who are going through tough time as they are trying to handle the affairs of a person who just passed away. It will also be a place for people to find information so they can get better prepared long before the time comes, and can leave a legacy of peace, love and positive transition to their loved ones. I have come up with some designs, but they're not good enough for what I want. I am looking for something fresh, modern and warm. My plan is to use the symbol on the left of the logo as my square logo for the favicon, and then have the long logo for a lot of marketing things, and maybe a square one with the symbol and text located below for the place where a square logo is required. but the main logo should be something that is looking like designcrowd, with the symbol and text next to it. I've looked online for logos that I like, and have explained what I liked about them and what I find could be improved in the pdf attached here. PLEASE NOTE THAT DESPITE MY ORIGINAL THOUGHTS, I HAVE COME TO THE CONCLUSION THAT THE LIGHTHOUSE AND THE KEY ARE NOT A GOOD FIT FOR MY LOGO. The market I am reaching is people who are currently planning their estate and drafting a will, not sure of what to expect or assign to the executor (person who will handle the estate after someone dies), or the executors who have either just been made active (following someone's death) and are struggling with all the tasks required of them, or those who have been asked by a loved one and either see the loved one's health decline or simply want to be prepared, and want to find information to prepare.
Marché(s) Cible(s)
people who have lost a loved one and not have to handle the affairs of the deceased, and people who have been named the executors and want to prepare ahead of time so when the time comes things are not as hectic.
Secteur / Type d'entité
Financial Planning
Texte du logo
Executor Experts
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.