• A$150

• 83 designs

• 29 designers

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Brief de Design de Logo

I am starting a new blog and wine company called The Cheeky Vino. The aim of the blog is to make wine easy to understand and enjoyable - there is so much information about wine out there but do you really need to know the flavour profile to enjoy it? This blog is aimed within 20-40 year olds that enjoy wine but don't really want to know the nitty gritty of it, they just want decent, well priced wine.

The blog will be a mixture of reviews, wine profiles, winery reviews and taste tests across different providers and wines. It will be informative but in a fun, playful way.

The identity of the blog is quite fun, youthful and upbeat. I was thinking the colours would be drawn from wine colours whether it is pinks and burgundys or rose colours - but happy to be led by what you think as I am quite open to new ideas. I've attached a couple of pictures from my mood board for inspiration but once again happy to see what comes back - I am really not set on one identity yet!

The final design would ideally be one that is simple and easy to translate across a blog and social media channels - so nothing too complex as it will need to be easily identifiable in a small format. I'm happy for the logo to not incorporate the full name as well if it is too long.

Marché(s) Cible(s)

20-40 year olds

Texte du logo

The Cheeky Vino

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Couleurs

Le designer choisit les couleurs à utiliser dans le design.

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• Ideally the logo will have some link to wine - whether this be the colours used or a visual queue. I also want the logo to be able to be translated across social channels and recognisable.

Bien d'avoir

• The logo does not necessarily need to have the full name of the blog in the title - if you believe it should be just an image I am happy for this to be used instead, or even initials. I also want the logo to speak to fun and to keep it quite youthful and playful.

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