Facebook Wine App and CoverPhoto
Vous souhaitez remporter un projet comme celui-ci ?
Ce client a reçu 40 designs Facebook de la part de 9 designers. Il a choisi ce design Facebook de JCR comme design gagnant.
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Brief de Design Facebook
We need two pieces, all the references and requirements are in the attached file.
1) Cover Photo: illustration that shows people being connected by wine (like the one in the attachment), will be used on facebook and twitter
2) App design: facebook app that once the user clicks a button the algorithm associates a wine to its personality (just the design of the screens, the app code is ready waiting for it)
BRIEFING FILE: http://goo.gl/hdS9D0
LOGO: http://goo.gl/flAItk
Please let me know of any doubts.
Mises à jour
I received a very pertinent question that it's worth sharing. We always prefer illustrations, but as real people will participate of the website, the people can be represented by pictures if you will (being an exception to the illustrations). Maybe its even better.
Added Friday, January 03, 2014
Marché(s) Cible(s)
Wine consumers in entry level of the category. So its usually a men/woman in its 30-35, with higher level of education and income. Sophistication is a requirement for them, and the illustration must NOT be childlike.
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- - logo (submitted)
- the site key visual will be on purple tone (like the example of facebook cover at slide 2 attached)
- illustration, we'd rather avoid images