• US$150

• 151 designs

• 68 designers

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Brief de Design de Logo

We need a logo for our new CBD supplement company. We develop CBD products for endurance athletes. The direction we want is a simple mark that could reference mountains. We have a current mark and like the typography treatment and perhaps that could be refined. See the attached. The current mountain mark is too common and that's what we'd like help with.

We also need a version that says Venga Endurance - same company but we need both names (same design too)

Brand Questions
******Who Are you? ******
We are Venga CBD, Venga Endurance


******What do you do?******
We develop and market CBD-rich products specifically for the Endurance sports market (biking, marathons, ultras, etc)


******What’s your vision? ******
Our vision is to create a company that is successful because we solve a real problem for endurance athletes, and they connect & trust us because we have a message, product and persona that caters to them directly.
Successful means that people love their job, the business is sustainable, we are able to meet our financial needs and we all realize we are building a company that has a great future. It also means that we have loyal customers who evangelize our products which drives growth.

******What trend are you riding?******
CBD has exploded over the past year and is quickly becoming an acceptable substitute for many types of drugs, pain-relievers and anti-inflammatories. As such the endurance athlete market is a natural target market for these products. Endurance athletes regularly have inflammation, sore muscles, injuries and pain issues related to their training and competition. Endurance athletes are constantly looking for ways to improve performance, speed recovery and treat various injuries so they can perform at their highest level.

******Who shares the space?******
There are a number of generic, “me too” CBD companies that sell to the general public. In the endurance sports market there are only a few CBD companies:
floydsofleadville.com
revividsport.com
www.outsideonline.com/2296261/athletes-ditching-ibuprofen-cbd-marijuana
4cornerscannabis.com

******What Makes You The “Only”?******
We are the only CBD company that develops products specifically for endurance athletes. All of our formulas, products and research are driven toward improving the performance and lives of endurance athletes.

******What needs to be added or subtracted?******
This is a new company so we are not in a place to know this yet. Moving forward, the simpler the better.

******Who loves you?******
We want to create trust and loyalty from those who have made endurance sports an integral part of their lives. We want people who prioritize their time around training, events and taking care of their health so they can perform at their very best to use our products, recommend us to their friends and reach out to us to share their experience on how our products have helped them . We want people who are regular age-groupers who love the sport they do and want to do their sport for as long as possible.

******Who is the enemy? ******
Change is an enemy (trying anything new is a challenge)
Something new is an enemy
General purpose CBD is an enemy
Advil is an enemy

******What do they call you?******
Lifesaver, pain reliever, game changer

******How do you explain yourself******
We are an endurance sports CBD company. We research and develop endurance supplements that use CBD as a means of increasing performance, decreasing pain and inflammation associated with endurance sports and speeding recovery for those who have endurance sport related injuries.

******How does word spread?******
We connect with customers at endurance events, we have an ambassadors program where top influencers promote our products, social media, viral giveaways and referral marketing. We regularly conduct webinars with industry leading professionals and we have a bi-weekly podcast. Our Venga CBD mobile app is in development and when launched it will help customers develop a CBD regimen as well as provide activity tracking and informations related to the endurance sport of their choice.
We also sell t-shirts that are sport specific graphics and have subtle branding.

******How do people engage?******
Online, social media, events, webinars

******What is the experience?******
Helpful, serving, quality, personal, down to earth, trusted

******How do you earn loyalty?******
Promotions, swag shop with really cool apparel, financial incentives for loyalty
How do you extend?
Move into other sports markets - hockey, football, tennis, etc.

******How do you protect?******
Build strong relationships with customers. Create a “have to have it” product. Strong ambassadors.

Marché(s) Cible(s)

Endurance Athletes - runners, cyclists, triathletes, swimmers

Secteur / Type d'entité

Health And Wellness

Texte du logo

Venga CBD - see current mark.

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Styles de logo qui vous intéressent

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Styles de police à utiliser

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Couleurs

Couleurs choisies par le client et à utiliser dans le design de logo:

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Bien d'avoir

• The mark is able to serve as a social media avatar so would be nice if it scales well.

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Fichiers

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