Next Gen Financial Planning - Digital Advice Partnered with your Same-Gen Advisor

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Ce client a reçu 135 designs de logo de la part de 51 designers. Il a choisi ce design de logo de Kreative Fingers comme design gagnant.
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Brief de Design de Logo
We need a logo design for a new subsidiary company called Simplifynance. Simplifynance is a division of Horizon Financial Group, www.horizonfg.com. Sponsoring company logo uploaded as a reference. Simplifynance exists to partner with couples/growing families in Gen X/Y to power and support their self-commitment to leading a better financial life. This service will be delivered digitally via online scheduling, account aggregation and a living financial plan, all tied to a same-gen advisor. We're FUN, HONEST, GRAPHICAL, VIRTUAL, SIMPLE, AND A COMMUNITY. The primary use will be digital/screen and print and the secondary use will be clothing and signage. The logo should be gender neutral and utilize our RGB's, 2 color preference, 3 max: 91/155/213, 64/200/200, 77/197/141, 72/187/79, 128/128/128, and 207/209/212. Logo will be used on social media: FaceBook, Instagram, YouTube and LinkedIn. Logo should communicate Gex X service, partnership with a well-established successful firm, simple, fun, east, transparent. reference www.horizonfg.com for sponsoring company information. Would prefer an image/text combo and formatting options, where (1) image could be used independently of text, (2) image would appear above text and (3) image would appear on the side of text. Does project include all white, all black and grey scale logo versions? File types needed: tif, jpg, png & eps. We have a current logo version that is only all text, doesn't work well with Social Media, which is the reason for our new logo need. Uploading old logo as reference.
Marché(s) Cible(s)
Ages 30-40, married, kids, advanced degrees, high cash flow, student and credit debt, just starting to save for different goals, comfortable with technology, household income of $300,000+, values transparency, independent thinker
Secteur / Type d'entité
Financial Planning
Texte du logo
Simplifynance, a division of Horizon Financial Group
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- 2 color preference, 3 max, choosing from our company colors: 91/155/213, 64/200/200, 77/197/141, 72/187/79, 128/128/128, and 207/209/212.
- Simple image that can either be used with or without text part of logo. To be used in retail situations or on social media
Ne doit pas comporter
- Please do not use the extreme decorative/feminine fonts.