Design a Corporate Logo/Icon treatment for use in web and marketing collateral
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Ce client a reçu 136 designs de logo de la part de 48 designers. Il a choisi ce design de logo de Robert Macwan comme design gagnant.
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We are working with a company that has four business units. Each business unit does something different within a specific industry. They all utilize the parent company name which is two words or in most instances, they utilize the first two initials of the name. For example The PI Group. Our objective is to create a logo/lock-up that allows these four elements to work together. It would allow employees to specifically be aligned with one business unit, but have the potential client understand that the company is bigger and comprised of four business units. Attached is a PowerPoint mock-up of a treatment that uses four colors. It starts as a globe because of the global nature of their business. A color wheel appears around the globe and the the logo lockup of the compnay appears in the middle. With each business unit one of the colors highlights and the rest fade. The names of the business units could be inside the colors as well. This logo and name lock-up will be utilized on all collateral material, web sites, and other materials.
ADDITIONAL THOUGHT STARTERS: Look at things that incorporate an "infinity" symbol as a logo mark. See examples attached below.
Marché(s) Cible(s)
B2B
Secteur / Type d'entité
Marketing
Texte du logo
Perpetual Insights or The PI Group
Styles de logo qui vous intéressent
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Logo de Lettermark
Acronyme ou logo texte (texte seulement)
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- It's imperative for the design to incorporate some way to designate the four business units.
Bien d'avoir
- Try something circular.....perpetual
- of PI
- Try playing with typeogrpahy on Name without a logomark....try the log as a LOGOTYPE ONLY...POSTED NEW REFERENCE
- see examples
- Also try just Perpertual insights in a lopgotype only