Book cover design for Moonshots
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Ce client a reçu 16 designs graphiques de la part de 10 designers. Il a choisi ce design graphique de Pinky comme design gagnant.
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Brief de Design Graphique
Design book cover based on brief and sample. The parameters are as follows:
- Eye-catching and memorable.
- Strong type face that is techy and entrepreneurial, but also accessible.
- Use of primary colors.
- Good use of white space.
- The sample cover includes these parameters (it has the right overall tone), but it's not quite there -- no desire to follow this example specifically. Open to your ideas and inspirations!
- Possible to add a human element, but subtly.
- Read the overview document about the book to get a sense of its content and objective.
- The book will also have an AR component to it (we'll be creating an app), so keep this in mind as you envision graphics that would lend themselves to some kind of interactivity. But don't overthink this -- design first!
- Use all the copy shown on the sample cover, and use the same hierarchy of importance.
Marché(s) Cible(s)
Entrepreneurs, business executives.
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- - The books seeks to inspire and encourage entrepreneurs to find and take their own moonshots. The cover should reflect this objective.
- - Graphics should be somewhat abstracted. Nothing too literal.
- - Still, people should be able to get a good sense of the book from the cover image and copy.
- - It's gotta be awesome!
Bien d'avoir
- Keywords:
- - The future
- - Imagination
- - "What if . . .?"
- - Creativity and innovation
- - Exponential technologies that move humanity forward
- - Creating an economy based on abundance rather than scarcity
Ne doit pas comporter
- - Let's not get cliche about rockets launching and moon images, etc. The term "moonshots" is meant mostly figuratively.