online gadget and gift shop looking for logo rework

Vous souhaitez remporter un projet comme celui-ci ?
Ce client a reçu 40 designs de logo de la part de 27 designers. Il a choisi ce design de logo de Bittersweet comme design gagnant.
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Brief de Design de Logo
MonsterZeug is a german online shop selling personalized gifts and gadgets Hi, we're currently looking at the update for our shop mascot, "Marty McMonster" and possibly a new logotype to go along with 'd like to have reflected in our brand mascot and logo, which has been in service since 2008). Your emphasis should be on reworking "Marty McMonster," making him more geometric, reducing the amount of small details (in a similar fashion to the other characters in "current_404.jpg"). The new look should be more appropriate / scaled for smaller viewports. Except for the orange skin color, other features of the current logo may vary (ie number of eyeballs, teeth, tentacles, arms, clothing). Feel free to present a cropped version, or focus on the face / head only, but please refrain from making him too kawaii / sd / cute (for reference see "rejected_inhouse.jpg")
Marché(s) Cible(s)
MonsterZeug is a germany-based company running an online store for personalized gifts, original presents and gadgets, founded in 2008. Our customer base is mainly female (~ 70%), shopping gifts for friends, spouses or relatives.
Texte du logo
MonsterZeug
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Logo de figurine
Logo avec illustration ou personnage


Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Keep it simple. The new look should be more appropriate / scaled for smaller viewports. The overall color scheme and balance should remain intact, the provided orange tone (see "colors.pdf" for reference) has become the main color of the mascot. Your design should be flat, unshaded and should not rely on thin outlines.
Bien d'avoir
- Feel free to present a cropped version, or focus on the face / head only, but please refrain from making him too kawaii / sd / cute (for reference see "rejected_inhouse.jpg")
Ne doit pas comporter
- Please do not shade your design too much, do not look for anything involving gradients, thin outlines or heavy shading - your design should be flat and color-blocked. Since then, we have been looking at some of our most important non-gender specific looks.