Logo Design for The Urban Look - a company that sells socks and accessories

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Ce client a reçu 113 designs de logo de la part de 38 designers. Il a choisi ce design de logo de ArtTank comme design gagnant.
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Brief de Design de Logo
SUMMMARY: We need a logo for a new company that sells socks. In the future the company will also sell other products like ties/scarves, all related to clothing, mostly for man, and apparel. The logo should not focus on socks only
PRODUCT: The products will be premium, high quality socks with elegant, classic style but sometimes with funny patterns (e.g. sushi, animals). The product is 100% manufactured in Italy and sold in Australia and international markets
SLOGAN (can be used, not required) the slogan will be "Socks and accessories for the urban gent", probably won't fit in the logo but if the designer will provide a version of the logo with the slogan also, it will be considered positively
COLORS: I'd prefer a logo max 2 colors. Black an white (or grey) would be preferable.
IDEAS: below some ideas that we came up with. They are not required, we are open to any idea, but if it helps any of them can be used (or combined):
- a thread line with a needle that make the words
- the silhouette (stylized and sketched) of a man with a tie
- a line that is also the skyline of a city (could be a thread line)
- could have a symbol that merges the initials (TUL) and is also a thread
- I have added some images that I think could be inspiring (just an idea, the final design can be completely different)
OVERALL STYLE: the final design should communicate elegance, style, modern look
Thanks for participating!
Updates
Slow in providing feedback
Marché(s) Cible(s)
The target market is mainly men (I'd say 80%men-20%women), elegant but stylish. Typical customers could be (but not limited to) businessman/white collar with a suit and our socks with a funny pattern, but could be anyone with a good taste for clothing that needs a high quality accessory for his look.
Secteur / Type d'entité
Apparel Store
Texte du logo
TheUrbanLook
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme



Logo pictural
Un objet réel (texte facultatif)



Logo de figurine
Logo avec illustration ou personnage


Logo mot symbole
Logo (texte seulement)


Logo de Lettermark
Acronyme ou logo texte (texte seulement)



Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- See description
Bien d'avoir
- We would like to have a reference to Milan where the headquarter is, so (if the design is suitable) it would be good to have the word Milano (very small) in the logo, possibly a small reference to the italian flag (green white red colors)
Ne doit pas comporter
- Only reference to socks, too colorful