Loran Group logo design for business consulting agency

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Ce client a reçu 274 designs de logo de la part de 92 designers. Il a choisi ce design de logo de cepet 2 comme design gagnant.
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Brief de Design de Logo
We need a new logo for a consulting company focused on helping large companies integrate sales and marketing processes and programs for more effective revenue generation. We work with businesses to create disciplined processes where they can follow the lead from first contact with the business, through all interactions (emails, attending trade shows, reading marketing materials) all the way to when they close the deal. This involved sales and marketing operations, marketing campaigns, sales tools, etc.
Loran is a nautical term, a system for long-range navigation - a type of compass to help ships determine their course. Our message with this name choice is to indicate to companies that we help them reach their big picture, long term goals of revenue generation by helping them navigate the processes and complexity of their sales and marketing environments.
The old logo is attached as a reference for where we started. We would like to evolve this into a sophisticated, modern design that hints at high tech.
Updates
Need a couple of days before selecting a winner
Marché(s) Cible(s)
We work with sales and marketing executives at large companies - chief revenue officer, chief marketing officer, chief operating officer and CEO.
Secteur / Type d'entité
Business Consultant
Texte du logo
Loran Group
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Logo abstrait
Conceptuel / symbolique (texte facultatif)



Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Clean, simple design. Web friendly colors.
Bien d'avoir
- Our old logo was a compass - we like the nautical theme and the idea of navigational tools. Our tag line is "connecting innovation with opportunity" - which doesn't have to be part of the logo but could be. Prefer blues in the color scheme but could consider other options - given the nautical element, blue just makes sense.
Ne doit pas comporter
- No pinks, reds or orange except as accent colors.