• S$150

• 228 designs

• 53 designers

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Brief de Design de Logo

We need a logo design for a rebranding of a Singapore-based company specialising in stainless-steel beauty and personal-care tools such as cuticle nippers, nail clippers and tweezers. The brand is currently known as 'Viba' and it is sold on Amazon in the US and Europe. The new brand is 'Rui Smiths' -- a mix of the best values from the East and West.

RUI means sharp, acute, keen, rapid, fighting spirit and vigorous. It comes from the Chinese word 锐.
It represents the intense sharpness of the blades and cutting edges that we produce and champion. Rui symbolises our single-minded quest to offer the most precise and keen tools for all your cutting needs. At Rui Smiths, we are fascinated by metals, metalworking, and the use of tools to make tools. Main products: Cuticle nippers, Nail Clippers, Tweezers.

The brand should elicit a mix of such impressions :
Vibrant – Strong, Prism of Colours
Modern – Artisanal, Organic
Traditional Craftsmanship – Blacksmiths/Goldsmiths working to make solid, reliable tools

Rui Smiths admires the Harperton brand of personal care tools.

Vision for the logo:
The logo is made up of a symbol that may or may not include the word 'RUI'. The symbol can be a standalone and etched on all products. The logo also includes the words 'Rui Smiths'. (Eg., this two-part Harperton logo -- https://www.amazon.com/Harperton/pages/11072199011)

Marché(s) Cible(s)

Amazon in the US and Europe

Secteur / Type d'entité

Home Health Care

Texte du logo

Rui Smiths

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Styles de logo qui vous intéressent

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Styles de police à utiliser

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Couleurs

Le designer choisit les couleurs à utiliser dans le design.

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• A symbol that may or may not include the word 'RUI'. (The symbol can be a standalone and etched on all products.)
• The brand name 'Rui Smiths'

Bien d'avoir

• Prism of colours
• Some design element that depicts sharpness or a sharp edge.

Ne doit pas comporter

• Do not include cuticle nippers in the logo

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Fichiers

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