Real Estate Brokerage seeks clean and cohesive branded materials
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Brief de Design de Papeterie
Be Realty is a growing, 6-year-old real estate brokerage in Chicago. We are in the process of transitioning into a new headquarters location. Many of our marketing materials will need to be disposed of because they have the old office address. We are hoping to take this opportunity to develop a clean and cohesive set of branded materials.
We like clean, professional, and flexible designs that are understated but exude our enthusiasm that well-guided real estate decisions lead our clients to “be where they want to be.”
Specifically we are requesting designs for:
1) 9”x12” vertical folder with double pocket: used primarily for presenting sales materials during pitches to potential real estate buyers, sellers, or property management clients. One of the pockets should hold a business card. Required elements:
o Logo
o Tagline
o No address (allowing use in multiple office locations)
2) Be Marketed handout: used in the folder for marketing presentations (current version attached)
3) Legal-sized envelope
4) Professional letterhead*
5) Internal-use “Ways to Be” contractor training document template (example attached)*
6) External-use “Be Ready” guide document for clients (example attached)*
*prepared such that we can either implement as a Google Document template or professionally print.
Our new contact information is:
Be Realty, LLC
3352 N. Sheffield
Chicago, IL 60657
773-234-3363
www.berealtygroup.com
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Marché(s) Cible(s)
Our target market is affluent, successful individuals of varying ages—and includes international clientele.
Secteur / Type d'entité
Real Estate
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- COLORS: Please see the attached "colors" file for required color palette.
- FONTS:
- Georgia = be realty™ (primary logo)
- Gotham Narrow = be where you want to be. be realty.® (tagline)
- Logo and stand alone use of tagline should utilize lowercase text. If written as part of copy or contact information, use capitalization.
Bien d'avoir
- Where appropriate, incorporate our tagline (with registered trademark symbol):
- be where you want to be. be realty.®