Logo for a cyclist coffee cafe called: Rule No 56. Logo is used for signage, web and social.

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Brief de Design de Logo
A logo design for a coffee cafe. The cafe targets mainly cyclists. Rule no 56 has a meaning to cyclists. Rule 56: When wearing cycling kit and enjoying a pre or post ride coffee, it is only appropriate to drink espresso or macchiato. If the word soy/skim latte is heard to be used by a member wearing cycling apparel, then that person must be ceremonially beaten with Co2 canisters or mini pumps by others within the community.
The idea behind the coffee shop is to be a home for cyclists after their rides or just to hang out with other cyclists and share stories. It needs to feel like their second home.
The cafe will be located in the central business district of Singapore. Besides coffee, the cafe will also have a mechanic and a lot of cycling memorabilia.
For the logo, we're thinking of a cycling jersey or an abstract cyclist (with bicycle). The logo will be used for signage, business cards, social media and the website. Later down the line we'll also introduce merchandise (such as jerseys, socks and t-shirts).
Marché(s) Cible(s)
Cyclists and cycling enthousiasts
Secteur / Type d'entité
Cafe
Texte du logo
#56
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Logo abstrait
Conceptuel / symbolique (texte facultatif)



Logo de Lettermark
Acronyme ou logo texte (texte seulement)



Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The logo must either have a jersey or bicycle. Preferred abstract logo which is easy to use and recognize on merchandise.
Bien d'avoir
- DIfferent color variations.
Ne doit pas comporter
- Too much color or over-designed features. Simple and abstract is key.