William Besly Oral & Maxillofacial Surgery needs a new look logo

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Ce client a reçu 24 designs de logo de la part de 10 designers. Il a choisi ce design de logo de desert_fox99 comme design gagnant.
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I need a simple logo suitable for use as an App logo (so it would need to be square) and also to be replicated in a website yet to be developed.
Oral & Maxillofacial Surgery is the surgical specialty that deals with surgery of the mouth, face and jaws with both dental and medical input. Complex dental surgery and implants, congenital, developmental and traumatic deformity and pathology of the jaws and facial bones are treated. The abbreviation for oral & maxillofacial surgery is "OMS."
Currently I have a letterhead with a practice colour of "straw yellow" as a 15mm band across the upper border that contains dark blue text "William Besly" (Times Roman all in upper case but with a larger W and B) and with Arial for "Oral & Maxillofacial Surgery."
I had in mind using the name "Besly," as this is how I would be searched most often, and the abbreviation "OMS" with a simple graphic indicating a smile (maybe as part of a face). I would like to continue to use the practice colour of "straw yellow" and dark blue text with perhaps another colour for the graphic component.
The design should communicate surgical simplicity and precision. The colour(s) should communicate the positive happiness and satisfaction of yellow. I would like the overall look to be professional and trusted.
Mises à jour
Project Deadline Extended
Reason: Almost there with a design but needs to be suitable for an App logo.
Added Thursday, January 02, 2014
Marché(s) Cible(s)
All age groups but principally young adults and adults.
Male and Female
The person will probably be referred rather than be seeking the service so there is less need to attracted attention or stand out from other logos and more need to convey a sense of professional and trusted service.
Secteur / Type d'entité
Medical
Texte du logo
Besly OMS
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Suitable for an App logo (square, bold text)