New Logo for Generational Consultancy

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Ce client a reçu 95 designs de logo de la part de 37 designers. Il a choisi ce design de logo de Bluemedia comme design gagnant.
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Brief de Design de Logo
Need to revise/update modernize logo for consultancy that focuses on generational dynamics in the workplace and marketplace.
Company name is Generations Matter. Existing logo can be seen at generationsmatter.com. The "bug" is meant to represent three different generations interacting (in the U.S. -- Boomers, Gen Xers and Millennials).
New logo needs to have more current color palette and font style. Plus, we want to communicate that we offer "America's best generational insights." So, something that helps communicate that we are insightful, enlightening, opening people's eyes, helping people "get it" would be ideal. Our insights also focus on what's coming, so the logo and/or bug should help communication forward looking, or future.
Updates
The initial submissions are using the existing colors. You don't have to. Use colors you think are "modern" and convey the message we want to convey.
Added Saturday, December 07, 2013
Marché(s) Cible(s)
Corporations and organizations looking for insights.
Secteur / Type d'entité
It Company
Texte du logo
GenerationsMatter
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Logo mot symbole
Logo (texte seulement)


Logo de Lettermark
Acronyme ou logo texte (texte seulement)



Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.