Stationery Design Needed For Home Entertainment/Home Technology Retailer

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Brief de Design de Papeterie

We need a stationery design for our 35-year-old company that is in the midst of attracting a younger (ages 25-45) target market, as well as retaining our core market (ages 46+).

We have an exciting company culture that spans both the professional & creative sides of the business, and we'd like our stationery design to reflect that.

About our Company:
Gramophone is one of the nation’s most respected & preeminent installer of: home theaters, media rooms, custom whole-house audio/video systems, smart home automation & control systems, and telecommunication & networking systems for homes and businesses. The company started out as an audiophile’s dream: a place where music could be heard through the best speakers and components, where the salesmen were as passionate as the customer, and where it was cool to be outside the mainstream. It was a place for people to go to learn about, discover, and explore cutting-edge technology. In a world without easy access to information, Gramophone was not only a retail store, but offered a wealth of information to consumers as well.

As access to information has become ubiquitous, so has acceptance of new technology. With this relatively major shift in the way in which consumers perceive technology, Gramophone has realized that it too must adjust. After working primarily with the Baby Boomer Generation for the past 34 years, the company realizes the need to target Gen X, Gen Y, and the Millennials in order to continue to provide the Baltimore Community with the best in consumer electronics and home technology.


Gramophone offers the following professional home services and products to enhance your home and life:

Home Theater, Game Room, & Media Room Design and Installation
High Performance Music Systems and Components
Home Automation and Control Systems
Whole-House Music Systems
Whole-House Lighting Control and Shading Systems
Home Networking and Computer Systems
In-House and On-Site Service Technicians
Free In-Home Consultations Available

Icône d'informations
Mises à jour

I've just uploaded a version of our Logo that should open in CS3.  Please let me know if it's not working.


Thanks,
Kate

Added Wednesday, February 29, 2012

Project Deadline Extended
Reason: Our decision maker has the flu currently and has been unable to review designs, therefore, we will extend the deadline by 5 days to allow all designers the opportunity for feedback. Thank you.
Added Saturday, March 10, 2012

We are currently in the process of deciding on the final design.
Added Saturday, March 17, 2012

Marché(s) Cible(s)

Age Group (25 years - 45 years), 60% Male / 40% Female, Highly Educated, Household income $150,000+

Secteur / Type d'entité

Electronics


Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme

Exigences
Doit avoir
  • The stationary must include the complete logo that we have attached.

    Address:
    4 West Aylesbury Road
    Timonium, MD 21093

    Phone:
    410-308-1650

    Fax:
    410-308-1631
Bien d'avoir
  • It would be nice to include the standard colors we use in our marketing materials.

    Pantone Colors:
    1235PC
    389PC
    292PC
    258PC

    Fonts We Like:
    Raleway Thin
    TeX Gyre Adventor
    Gotham
    Archer

    Design Style we like:
    www.gramophoneinteriors.com
Ne doit pas comporter
  • Should not use our current website (www.gramophone.com) as any design inspiration for the stationary, as the site is being completely redone because it doesn't represent our brand image at all.

Fichiers
Télécharger tous les fichiers - 0,4 MB
EPS
Paiements
1e place
US$320
Primes de participation x 2
US$20
Total
US$360

Date limite du projet
14 mars 2012 22:26:57 UTC
Language

Inspiration pour Design de Papeterie
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