New Grungy Wine label needed for Central Otago Rosé
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Brief de Design Emballage
We need a label designed for a new Rosé wine we are about to launch under the Josh Scott Endorsement. We really want a cool funky label for the 750mL transparent bottle, that shows off the beautiful colour of the rose in a fun way. However, we also want this to appeal to a male audience so we'd like a label that is a bit grungy. We've found an image that we'd really like to see on the label and we really like the name "Wild, Crazy, Love" for the product name. The must haves include: Josh Scott Logo (Brand guidelines attached), "2018 Central Otago Nouveau Rosé" on the front label, Wine info (as per template)
Marché(s) Cible(s)
Millenial (over 20) fun loving wine drinkers who love Rosé.
Styles de police à utiliser
Autres polices appréciées:
- Verveine
Couleurs
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Aspect
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Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- "Wild, Crazy, Love" for the product name. Josh Scott Logo (Brand guidelines attached). "2018 Central Otago Nouveau Rosé" on the front label, Wine info (as per template)
Bien d'avoir
- options on a semi-transparent label so the colour of the rose shines through. Option for printing directly onto the bottle, not on a label.