• US$200

• 38 designs

• 6 designers

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Brief de Design de Logo

DLF Logo Creative Brief

NEW DEAN L. FORBES LOGO

Graphic Designer: Design Crowd
Client/Founder: Dean L. Forbes
Marketing Strategist: Chris Tang

Deliverables
• Black and white DLF logo
• With and without Dean L. Forbes
• With and without tagline "Unleash Your Untapped Potential"
• Web Masthead
• Letterhead
• FavIcon
• Business Card
• Large logo that renders well for signage, for example
• PNG or Transparent logo – render in any color
• With and without ™ symbol


TIMING

• Brief approved: 2/26/2012
• 1st Layout of DLF logo: 3/2/2012


WHAT’S THE MAIN IDEA WE NEED TO COMMUNICATE?
Pure Excellence and Leadership coach, Dean L. Forbes, makes it simple to immediately improve your relationships, career or business. His proven success strategies help you unleash your untapped potential to create the life you truly want to live.


WHO ARE WE TALKING TO?
• Adults 25-49
• Professionals: White- and Pink-Collar (edgy, fashion-forward, beauty/hair salon professionals)
• 65% Female/ 35% Male
• Singles and Single Mothers
• Live in Top 20 US Cities

WHAT DO WE KNOW ABOUT THEM?
• Want to be inspired to take their game to the next level
• May be unhappy or unfulfilled, professionally or personally
• Burning desire for personal excellence, proactive leadership, effective communication, improving their relationships, career or business, reaching their potential, success, making more money, less work/more free time, empowering their staff/team/colleagues/family/children to be their best selves
• Strong interest in whole person concept, problem solving, personal power
• 75% use Windows (vs 10% Macs), however, 40% use iPhones/27% Android/23% iPad


TONE
• Simple
• Inspired
• Down-to-Earth

Marché(s) Cible(s)

Adults 25-49 with 65% females and 35% males

Secteur / Type d'entité

Salon

Texte du logo

DLF - Unleash Your Untapped Potential

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Styles de logo qui vous intéressent

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• Ability to put in different colors
  Transparent background