Engaging, youth focussed logo refresh for MAYD
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Ce client a reçu 199 designs de logo de la part de 72 designers. Il a choisi ce design de logo de rhycoz comme design gagnant.
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Brief de Design de Logo
As a bit of an overview, the program was called Verge Young Entrepreneurs last year, but we're re-branding this year. MAYD is a schools program that challenges Year 9 students to put themselves in the role of social entrepreneurs to respond to the driving question “How can we, as entrepreneurs, come up with an innovative business solution to solve problems in our world?”
Students are supported to create ideas with impact through a combination of classes, workshops and presentations where teachers, start-up organisations and guest speakers (including alumni and student entrepreneurs) assist students to build enterprise skills that will help them develop a business model for their venture. Students also develop a digital portfolio which they use to pitch their social enterprise to their class. The enterprises voted most innovative and scalable are then pitched to a panel of industry judges at a school showcase evening in a mock Shark Tank. From here, the winners from each school fly to Melbourne to in a National final.
Last year we had almost 400 students involved across the three schools, and this year, we're looking to engage 9-12 schools and over a thousand Year 9 students nationwide- which is a really exciting endeavor.
Please find the initial pitch slidedeck that was created about the new branding. I like the colours, and want to incorporate the use of the delta triangle. Other than that, I'm open to suggestions of how we can pivot the branding to be super engaging for young people- and still have credibility within a corporate space.
Mises à jour
Slow in providing feedback
Marché(s) Cible(s)
Youth audience with corporate credibility
Secteur / Type d'entité
Education
Texte du logo
MAYD
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The delta triangle within the brief supplied.
- Looking for the font to be something innovative, catchy/ engaging and unique.
- Must appeal to a youth audience- something that could be put on shirts etc.
- MAYD should stand alone
Bien d'avoir
- Like the blue/green in the brief supplied.
Ne doit pas comporter
- A 'corporate' look.