Double-sided A4 flyer with all text content determined - for Mortgage Broker

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Ce client a reçu 34 designs de Flyer de la part de 12 designers. Il a choisi ce design de flyer de Taya Bright comme design gagnant.
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Brief de Design de Flyer
Create a professional design using the content and direction as detailed in the content brief document attached. Match our business image, following design cues from our website www.bfgfinance.com.au, while seeking to create an image that is professional, corporate and trustworthy. We expect that will mean using toned down shades of our two brand colours.
Requires a judicious choice of photography and creative layout to accommodate many small chunks of text.
Refer to the brief for directions on desirable photography.
We are looking to create a feeling of calm, free of stress. Accordingly a photo communicating the feelings of relaxation, calm, stress free, enjoying being at ‘home’.
Ideally a photo showing a couple relaxing with a glass of wine in a backyard, with or without faces. Perhaps just legs and feet stretched out lounging, with wine and food. Or perhaps a relaxed party/lunch with guests in the backyard.
Updates
Went on vacation/holiday
Marché(s) Cible(s)
30-50 year old home buyers and investors
Secteur / Type d'entité
Mortgage Brokerage
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Must have just the right photo as outlined in the content brief document attached to this job.
- Must look corporate, substantial, trustworthy. Design style that tends to be more commonly used in the USA market is not desirable here.
- Must use our brand identity purple and green colours as per our logo, however as these are quite bold colours we would like to see toned down shades of these colours used to good effect.
- Preference to use fonts that are used on our website - for brand consistency.
Bien d'avoir
- Refer to content brief attached.
Ne doit pas comporter
- Refer to content brief attached.