update US wine label for family owned NY vineyard with Italian heritage
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Ce client a reçu 51 designs emballage de la part de 12 designers. Il a choisi ce design emballage de Milos Jovic comme design gagnant.
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Brief de Design Emballage
We want to change our labels to a front and back label vertical rectangle shape 5 inches height by 3 inches wide instead of a one piece wrap around label (see attached) Our name and font type must remain and we like the consistency of our labels looking alike for each varietal and we like each wine to have a color that matches the bottle capsule
(anther consideration is the winery name color matches the capsule and the rest of the label is in sepia or muted tone) I like the estate on the front but maybe change to sepia or more muted as an idea(similar to the file i sent named estate )
On the back label The legal warning must remain as well as the alc.% and sulfites contained
We do not want the long worded descriptions
Mises à jour
Need a couple of days before selecting a winner
Marché(s) Cible(s)
USA wine market 21+ years old modern but classic look Tuscan style
Secteur / Type d'entité
Vineyard
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- legal warning, font of our name, small logo in the corner, estate house picture, color in label to match differnt capsules example
- Merlot=orange
- Cabernet franc = green
- chardonnay=gold
- Cabernet sauvignon=black
- petit verdot= deep purple
- Riesling = silver
Bien d'avoir
- muted colors and 1 pop of color to match capsule
- too look like an updated version of our current label(sent)
Ne doit pas comporter
- too much color or too modern or very different from our labels now