Food Chain Logo (Vietnamese food)

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Ce client a reçu 69 designs de logo de la part de 37 designers. Il a choisi ce design de logo de Graphicsbox comme design gagnant.
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Brief de Design de Logo
Design a logo for a new Vietnamese food chain.
The company name is "Banh Mi Naa!".
Banh Mi (please check it out on Google and Google images) are a Vietnamese filled bread roll / baguette (like a bread roll filled with pate, meats and salads - colorful, tasty, spicy).
The shops are a little bit like an Asian equivalent of the American "SUBWAY" chain, so take-away food. The shops are to be based in Asia (e.g., Thailand, Hong Kong, Singapore). The product is not premium price (ie not expensive) but quality / value.
We would like to incorporate the brand "Banh Mi Naa!" into the logo but it is not absolutely essential.
The color palate should be fairly primary - black, white, red, green, (maybe some tone/shades - grey etc.). Some food colors like orange and yellow are ok, but please no pinks, purples, cyan, magenta etc. If you look at images on Google you will see the strong mix of colors in this product (especially reds and greens).
In case you are wondering, "Naa" is just an affirmative term - like the "Yo!" of "Yo! Sushi"
Here are some existing designs in the market:
www.google.com/search?client=safari&hl=en&biw=768&bih=928&tbm=isch&sa=1&ei=cdyXUu_GL8a5rgfbpYCwDw&q=banh+mi+logo&oq=banh+mi+lo&gs_l=img.1.0.0j0i24l9.115221.118934.0.121680.6.6.0.0.0.2.162.759.0j6.6.0....0...1c.1.32.img..2.4.537.SUdwMsZRqVA
Please note that when written in local font the Banh Mi has inflection marks which can be incorporated if you wish (see web references for this). Also we have some flexibility for Banh Mi or Banh mi
Updates
Project Deadline Extended
Reason: Insufficient designs submitted up to know for us to generate a short-list of designs we like and from which to choose a winner.
Added Friday, November 29, 2013
There are a number of submissions incorporating "noodle bowls" but this is not the product for this company. The product for this company is a filled bread roll (called a Banh Mi in Vietnam). Logos could incorporate this idea but it is not essential. However, incorporating noodle bowls will not work.
Added Monday, December 02, 2013
Marché(s) Cible(s)
The market is Asia. Our customers will typically be 20-something or 30-something people who are happy to experiment with other cultures and cuisines. But the product is not up-market (as in expensive). We see ourselves as youthful, fun, modern and funky. However, quality in product is important. We are healthy, we are green!
Secteur / Type d'entité
It Company
Texte du logo
Banh Mi Naa!
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Logo abstrait
Conceptuel / symbolique (texte facultatif)



Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Bien d'avoir
- The color palate I have shown is only suggestive, you don't have to stick with this!
As you will see I have selected colors from the product / food colors.
Ne doit pas comporter
- Stay away from country / regional based stereotypes or anything with political tones.