Lanz Collection new label design.
Vous souhaitez remporter un projet comme celui-ci ?
Ce client a reçu 14 designs étiquette de la part de 8 designers. Il a choisi ce design étiquette de PRG comme design gagnant.
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Brief de Design Étiquette
Lanz needs a new image that communicates quality, authenticity and modernity.
Our marketing strategy is based on competitive price and good quality.
We need the design shown below (8 wines):
1. Spanish red wine
2. Spanish red wine
3. French red wine .
4. Chilean red wine .
5. Argentine red wine .
6. Mexican red wine .
7. French red wine.
8. Italian red wine .
One base design with 8 variations and colors ... we what the Nespresso line of wine per say. Or another good example is the Vitamin Water line.
Mises à jour
Justo to clarify an important issue: we need a new LABEL not a new logo. You can find the logo file (lanz logo 2013-grid) on the proyect. Thanks!
Added Friday, November 29, 2013
Marché(s) Cible(s)
Premium shoppers from wine want quality and design.
Secteur / Type d'entité
Marketing
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The new logo *Find it on the files. *
Year of production.
Type of grape.
Country.
Region.
Bottles preferably with the traditional silhouette of 750 ml.
Label size it´s up to you.
Bien d'avoir
- I uploaded some examples of "line products" , this is what we are looking for to have in Lanz Collection.