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Program Veritas - logo design for an in house project - airline.
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Ce client a reçu 149 designs de logo de la part de 51 designers. Il a choisi ce design de logo de DesignDUO comme design gagnant.
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A$250
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149 designs
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51 designers
Brief de Design de Logo
I am looking for a logo design to represent an in house program of work.
- The program is called ' Veritas ' - representing the concept of 'truth'.
- Our company is a national airline
- The project pertains specifically to the finance division but the target reach will be much broader, airline wide.
- We are undertaking an exercise to roll financial data from many different source technology systems, combining them into one new system - thereby creating one single ' source of truth ' application to house finance data - hence ' Veritas'.
- The logo will be used on all marketing collateral and communications pertaining to the project.
- We are open to concepts but want to steer away from just the standard, dry concept that finance represents.
- Finance people, and the consumers of this data are generally intelligent, analytical, driven by fact and would not be considered ' creatives '. Therefore we need something to excite them.
- our company flies internationally, domestically, is a house-hold brand and encapsulates the spirit of the country.
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Mises à jour
Hi everyone. Thank you for submitting all your designs. They all convey a concept of trust, and I think they definitely say ' finance ' . That's perhaps a part of the problem - a little too safe and secure. Could we see something a bit more abstract, more colourful, a bit more interesting - more an actual logo made up of a shape or concepts tied together rather than a logo made up of "PV' . Also - I apologise but we will need to change the P for ' project ' to P for program. So ' Program Veritas'.
Can you have another go please?
Many thanks to you all for your efforts thus far.
Added Wednesday, January 31, 2018
Marché(s) Cible(s)
A positive finance division within a big airline that has a great culture.
Secteur / Type d'entité
Airline
Texte du logo
Program Veritas
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Logo de figurine
Logo avec illustration ou personnage
Styles de police à utiliser
Autres polices appréciées:
- Please use Ciutadella regular from the zip file attached.
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Positivity and an upbeat feel about it. Even though it's finance - we want to excite the division that's going to benefit from this.
- We anticipate a tag line being chosen and added to the final design so it will need to be able to support an addition at the end ( we're still tag line defining - but something simple ). Also - please ensure 'Veritas ' is designed in sentence case not caps.
Bien d'avoir
- We are a warm, optimistic and personable brand . Our staff are loyal and aviation is dynamic We would like to see a logo which reflects simplicity and positivity. Less is more. It is not necessary to create a logo the name of the program. All the submissions thus far have adopted that concept but I would like to also see other styles.
Ne doit pas comporter
- We're trying to move from complicated to simple so would appreciate a logo which conveys exactly that!