'Great Idea Cards' needs a new logo for product launch
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Ce client a reçu 167 designs de logo de la part de 74 designers. Il a choisi ce design de logo de emy 5 comme design gagnant.
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Brief de Design de Logo
Our company is a motivational/business idea company that specializes in inspiring entrepreneurs and lifestyle design. Think '4 hour work week' or Tony Robbins. We’ve been in business for a while on a corporate level, but we’ve decided to take our product to the public and we’re launching next month. Our product is printed on a standard playing card and we need a fantastic logo that grabs your attention. The logo will appear on every one of our playing cards as well as website and collateral.
The three words “Great Idea Cards” should be visible and stacked on top of each other. We'd prefer them to be in ALL CAPS (although I'm open to variations) and to have the word 'IDEA' in a different color to the other two words. Below this word stack should be a modifiable area, this could be a ribbon, banner or plain text depending on your design. On this version it should say 'Volume 1'
The motivation behind the logo should be “inspirational”. It may have graphic elements that say “aha, I’ve had a great idea”. Also, please think about an emblem style design, something fully enclosed so it can be printed on any color card. See the attached files for examples of logos we like from the gaming world.
I’m looking for fresh thoughts here and am open to your creative ideas. I’ve attached our current and a proposed logo (which I don’t like) for reference.
LIKES
Emblems
Old school logos
Minimal design logos
Color
3D
DISLIKES
Black and white/greyscale
Steer away from ‘single gender colors” like pink and blue, they're fine when combined with others though
Marché(s) Cible(s)
Millennial, entrepreneurs, lifestyle hackers, lifestyle coaches
Secteur / Type d'entité
Motivation
Texte du logo
GREAT IDEA CARDS (main logo text) VOLUME I (sub-text)
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme
Styles de police à utiliser
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Stacked design, roughly rectangular in shape (taller than wide)
Bien d'avoir
- All caps. Open to other ideas but all caps feels right
- Flat or 3D, open to ideas
- Emblem style logo, see screenshot
Ne doit pas comporter
- Anything that feels gimicky.