Pushing boundaries - TRIPTEASE
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Ce client a reçu 61 designs de t-shirt de la part de 20 designers. Il a choisi ce Design de t-shirt de ArtTank comme design gagnant.
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Brief de Design de T-shirt
Design a t-shirt that makes the mundane sexy.
Triptease is a business that helps hotels get more direct bookings on their website. This industry is full of boring and dull suppliers. We like to surprise and delight and this t-shirt is a key part of that. We want to take a call to arms and transform it into a sexy t-shirt that the hotel industry clamour for. Our industry is in a battle for direct bookings. Are you up to the task?
I've included a few of our previous tshirts (better in bed). but they are a little too ordinary, straight-edged. A design that ‘fits’ our previous work is not what we’re looking for. The look of the Occupancy octopus is heading in the right direction as it is more random and a little agressive (but we're not specifically after an octopus!).
I have also included some other images for inspiration.
Mises à jour
Thanks for designs so far. There were a few that kept close to our current styles. That is not the aim here.
I included a rough mockup of an 'occupancy' design (with an octopus). That is recent. It is a break from the past. It is image-led and aggressive. The style is not corporate. We're more after something that feels resolutely non-corporate, like this, than we are after minor evolutions of our clean-unfussy old style.
Please push the boundaries. Think more about an edgy youth brand (like Vice) than a software company. What design would not look out-of-place in a trendy, expensive clothing shop?
Added Tuesday, January 16, 2018
for the hero image, or overall look&feel, ask yourself "what would this look like as a tattoo?" If it's not something you think someone would tattoo on their body, it's probably too straight-laced and boring. We don't want boring.
Added Tuesday, January 16, 2018
Marché(s) Cible(s)
Hoteliers
Secteur / Type d'entité
Hospitality
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- please include the following phrases:
- 1. Hospitality begins online
- 2. TRIPTEASE (our brand name - NB this is not the main message. this can be small compared to the whole.
- In a design that someone would proudly wear any day of the week.
Bien d'avoir
- 3. One of the following can be incorporated (probably best to include one):
- - Direct is Best
- - Book Direct
- - Direct Booking Summit
- - Good things come to those who book direct
Ne doit pas comporter
- nothing offensive
- Not to look like what we've already done. Highly stylised (hand-drawn) fonts are necessary, not computer scripts.