Experimentation graphic identity project
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Ce client a reçu 76 designs de logo de la part de 25 designers. Il a choisi ce design de logo de DesignDUO comme design gagnant.
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Brief de Design de Logo
Hi, and thanks for reading this brief!
We are starting an exciting new civic tech project called Experimentation Works (or EW in short), alongside a few different citizen groups.
Through EW, we hope to incentivize citizens to start small-scale experiments that will lead to better outcomes and civic good (or simply improve the lives of our fellow citizens).
The platform will be theme-agnostic, so it doesn't matter in what context or thematic area the experiments (the projects) will come from.
We need a graphic identify, including a logo (or an image that would have a couple variants to play with), as well as some accompanying graphic elements (that we can use, for instance, as a backdrop on our social media, etc.), a common color scheme, and a couple of fonts that would work well with it.
Ideas we'd like to communicate are: evidence is useful, testing things in a rigorous way lets us know what works (so imagery of science, labs, beakers, but also the more abstract: 'evidence' or ‘rigorous methodology’).
If you have any questions, please let me know!
Marché(s) Cible(s)
All citizens and professionals who might be inspired by scientific rigour, using evidence in making decisions.
Secteur / Type d'entité
Tech
Texte du logo
Not sure we need a caption, it could just be the graphical elements, but if you think you have something good, try it out!
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Logo de Lettermark
Acronyme ou logo texte (texte seulement)
Styles de police à utiliser
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Everything is on the table.
Bien d'avoir
- Nothing specific here.
Ne doit pas comporter
- Don't make it cartoony, or not serious -- we want this to inspire integrity, rigour, scientific process -- at its heart is better decision making, leading to civic good.