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FROZEN HAPPINESS - a retail line of craft, artisanal, and delicious frozen yogurt, gelato and sorbet
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Ce client a reçu 119 designs de logo de la part de 44 designers. Il a choisi ce design de logo de GLDesigns comme design gagnant.
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US$150
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119 designs
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44 designers
Brief de Design de Logo
We need a logo design for Frozen Happiness. This product line be the most innovative disruptor to the "Packaged Ice Cream" world since Ben and Jerry's. The product line features high quality and natural ingredients that combine to make the most delicious products that are also lower in calorie. We would like a logo that express the joy of indulging in a product that is good and good for you and tastes amazing! The colors should be bright, exciting, fun and energizing it's Frozen Happiness. The logo may also visually imply the business we are in disrupting ice cream for the good for consumers.
Mises à jour
Hello All Designers - two quick points to mention;
1) We do NOT want the color BLUE or pastel colors in our design.
2) Frozen and Happiness should be balanced - we are not selling FROZEN - that is implied by the fact the product will be in a freezer. We are selling a Frozen product that is Happiness. So its BOLD and WARM at the same time. IF anything should be dominate it should be Happiness.
Thank you all for your continued efforts!
Added Tuesday, January 2, 2018
Marché(s) Cible(s)
Retail - Grocery/Speciality - Women, Young Adults, People Who Love Ice Cream like men and are looking for a great way to enjoy it without feeling guilty about it. There is love in every spoonful!
Secteur / Type d'entité
Retail
Texte du logo
Frozen Happiness
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Styles de police à utiliser
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Bold, Fun, Confident Balanced with Warm, Approachable and Welcoming
- Colors are important especially with food products - the easy color to pick would be Blue however bright colors sell retail products - no pastel colors. The attached look is an example of the blues we do not want - the spoon element is a great touch however not necessary. The logo needs to work for the brand, packaging, business cards, stickers, signing in retail freezers, etc. Attached are examples of ice cream images just to provide a spectrum we not suggesting these as looks just as examples of the marketplace. It is a big sea of sameness we want to disrupt!
Bien d'avoir
- Some type of GIF incorporated into the look would be terrific.
Ne doit pas comporter
- Look boring, or like Ben & Jerry's or like typical ice cream/yogurt logos.
