Bold, inspiring, unexpected brochure
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Ce client a reçu 20 designs graphiques de la part de 4 designers. Il a choisi ce design graphique de Designanddevelopment comme design gagnant.
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Brief de Design Graphique
We need to produce a brochure with the closed dimension of max 6"x9". I am thinking about a three pages when open.
The brochure shall tell the characteristics of Asterys, what we offer and why we are unique.
It's been a while since we last produced a brochure, but I'll upload different examples of Asterys' communication products of the past (brochures, print ads, etc.) for you to have a sense of our communication style. We generally use pictures, either turning with blue/violet or with their original colors, that are provocative and generate a smile or are inspirational. We don't like obvious pictures that signify exactly what the copy is about (i.e. if the headline is "Navigating change" we would never use a picture of a sailing boat :-).
Our "themes" are: personal and organizational transformation, people development,
I upload also a ppt with the text of the brochure with the order that for me makes more sense. I am open to changes.
I upload also some graphic elements such as buttons, dandelions, etc. that we sometimes used in the past. It is not mandatory to use them though... use them only if you find a design where they fit well, otherwise, forget them :-)
I'd like to receive the proposals before the end of the year to have enough time to make revisions and print it before January 23 (the day of the event).
Marché(s) Cible(s)
We work with the leadership teams of big multinationals/brands (CEOs, HR executives, OD executives), we are highly reputable and renown for our ability to innovate and our ability to work with people at deep levels.
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Impactful pictures (possibly from Fotolia, as we have credits there)
- Asterys logo
- AEquacy logo
Ne doit pas comporter
- Obvious pictures