B2B Marketing book cover design for print

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Ce client a reçu 21 designs couverture livre de la part de 9 designers. Il a choisi ce design de couverture de livre de naveen141986 comme design gagnant.
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Brief de Design de Couverture de Livre
We need a book cover design for print. The book is about business to business marketing, based on education. The main concept is that the challenge for industrial marketing, basically is to educate and then attract customers. The book is in spanish: "Edumarketing - una guía para atraer y conquistar clientes B2B". Which means, "Edumarketing - a guide to attract and conquer B2B customers". The size of the cover is 21 x 14,8 cms. Spine of 2 cms. aprox. The final design should communicate industrial companies and education. We are opened to any color. I'll provide all the text for the cover. It also has 2 book flaps with the photo and brief curriculum of the author and a guest contributor.
Marché(s) Cible(s)
General managers, CEO, marketing managers, sales managers.
Secteur / Type d'entité
Marketing
Styles de police à utiliser
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- 2 book flaps. A taste of mixing industry and education or learning for marketing purpose.
Bien d'avoir
- A look and feel of machinery and engineering. If possible, a rerefence to eCommerce because we also talk about eCommerce for B2B. This are not the elements it "must" have the design, I mean if it's possible to blend something, then great. If not, I'm totally opened to the designer's suggestions.
Ne doit pas comporter
- Facebook or twitter references, because they are strongly related to consumer goods marketing, and this books is all about industrial marketing.