LASIK Eye Surgery Brochure
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Ce client a reçu 28 designs de brochure de la part de 9 designers. Il a choisi ce design de brochure de Lux comme design gagnant.
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Brief de Design de Brochure
It's time to freshen up! We are an established medical and vision practice of physicians and surgeons, for nearly 60 years. We also perform LASIK Vision Correction. Since adding a new laser, we need to update our current 5-year-old LASIK practice brochure. Changes in text are essential, along with fresh media style, directions/flair...etc. Previous critique is brochure reads as text heavy and could be more authentic with stock pics/models reflecting more of the Pacific Northwest.
As an example of fresh formats, I have attached a national LASIK publication called, "SEEN" which is a millennial style magazine for those considering LASIK. This is published by the manufacture of our new laser. The unique features we have noted with the SEEN magazine is the info-graphic style of data vs. text heavy pages. We would like this style of data incorporated.
Overall, we are looking for fresh take on the fusion of both booklets. The end piece will be a medium/small format booklet style brochure (6x8 approx.) to entice reader to want LASIK with EyeHealth Northwest. Target demographic is approach for broad appeal, 25-40. We like the tab format style for the brochure pages.
Marché(s) Cible(s)
25y-55y
Secteur / Type d'entité
Medical
Couleurs
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Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Using design cues from the SEEN magazine sample attached, we’d like update to the color scheme, and propose new stock photography that feels less staged and more authentic.