New brand for online professional membership site - The Work for Yourself Project

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Ce client a reçu 10 designs art de la part de 7 designers. Il a choisi ce design art de AlejaBlanchet comme design gagnant.
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Brief de Design Art
I am launching a new online site for those professionals who are tired of the corporate life and want to work for themselves instead. I need an overall brand (simple logo, colour set and typography/design feel) that can then be used for various site assets.
I DO NOT need a business card or any stationery.
I DO need the following:
- A logo
- Suggested brand colours and typography
- Suggested look for a homepage website
- Suggested Facebook page header.
The business name is' The Work for Yourself Project.'
The tone and feel I'd like is professional yet relaxed, clean and simple, and yet slightly creative so it doesn't look too corporate or conservative.
Updates
Low designer entries
Marché(s) Cible(s)
The target audience is 30 to 55 year old western, educated, professionals who have worked as lawyers, accountants, marketers, HR, architects, consultants, IT experts and the like but who want more freedom, flexibility and control of their life and work. People not afraid to do build their own business using their qualifications, skills and experience.
Secteur / Type d'entité
Consulting
Styles de police à utiliser
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- A logo
- Brand colours and typography
- A design for a website homepage (to see how the brand would look when applied to a website).
Bien d'avoir
- A Facebook header design
- A design for a podcast art square (1440px x 1440px)
Ne doit pas comporter
- I do NOT need the website built. Just a mockup designed - one page only.
- No business card, stationery (letterhead/folders etc)
- No posed American office images.