• C$110

• 52 designs

• 13 designers

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Brief de Design Infographie

-Looking to provide a visually engaging snapshot of the average Canadian investor.
-Help people compare their personal financial situation against the infographic (Average).
-We want viewers to feel engaged and interested in the info presented, not confused and irritated.


Data points to present:

The average Canadian snapshot:
* Average Canadian household Income in 2016: $76,900
* Median Net Worth of Canadian families in 2016: $295,100
* Average annual household expenditures on goods a& services: $62,183
* Median value in principal residence: $349,000
* Highest net annual savings amount (Age 35-44): $10,120
* Number of Canadian families holding a mortgage: 38.4%
* Median Mortgage value of Principal residence: $190,000
* Debt to disposable income ratio average: 172.1
* Total value of all assets held by Canadians in 2016: 12 Trillion dollars
* The principal residence was the single largest asset held (of the 12 Trillion): 32%
* Private pensions was the 2nd largest grouping of assets at 29.2%
* The average borrowing rate for Canadian mortgages: 2.94%
* 74% were fixed rate, 21% were variable and 5% blended.
* 48% of Canadians do not save or invest at all
* 54% of Canadians do not budget regularly
* 1 in 3 Canadians have lost at least 20% in one year
* 51% of Canadians took NO ACTION after losing at least 20% in one year.
* 22% of those people either, hired or fired an advisor

Financial advice landscape:
* # of households in Canada: 13,300,000
* Households with an advisor 5,300,000
* % of households dissatisfied with existing advisor 1,100,000

Marché(s) Cible(s)

Investors, ages 22-55

Secteur / Type d'entité

Financial

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Styles de police à utiliser

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Couleurs

Le designer choisit les couleurs à utiliser dans le design.

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• Header: Financial landscape of the average Canadian

Bien d'avoir

• There is a lot of numbers and percentages, find a way to deliver the info using a mix of images, numbers, pictures etc.

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Fichiers

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