Design a logo for "Mallee Salt" - gourmet salt hand-harvested from the Australian Outback
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Ce client a reçu 119 designs de logo de la part de 42 designers. Il a choisi ce design de logo de LDYB comme design gagnant.
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Brief de Design de Logo
We need an elegant logo for our product, "Mallee Salt" to go on the label of the product. This is a small family business, all salt is hand-harvested and hand-packed.
The owner is very personally invested in the product and his initial labels speak to the Mallee region with beautiful landscapes. His words:
I am passionate that the logo represents, says, describes, the natural beauty, the harshness, the big sky’s, the timelessness of the environment from which we harvest the salt.
I don't own any photos of the landscape so please google Mallee Salt Lakes, Australia, for inspiration.
We are very inspired by the region and this needs to be acknowledged in our branding.
However, while some customers will be attracted by the outback Australia uniqueness of the product, we need to also capture the gourmet foodie market, who care less about the origin and more about the taste and trying different salts from around the world. Therefore the logo should be reverent to the landscape but elegant enough to scream 'expensive' for gourmet food sellers.
The salt is a pale pink. Pale pink should feature in the logo.
Mises à jour
Hi,
I've had feedback from the owner of the company.
"I am passionate that the logo represents, says, describes, the natural beauty, the harshness, the big sky’s, the timelessness of the environment from which we harvest the salt,"
Please google Mallee Salt Lakes, South Australia, for inspiration.
Kind Regards!
Added Thursday, December 14, 2017
Marché(s) Cible(s)
Gourmet foodies looking for an upmarket, uniquely Australian outback salt experience
Secteur / Type d'entité
Business
Texte du logo
Mallee Salt
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Landscape background of the Mallee Region, strong bold font to say MalleeSalt, no other logos. Tagline of Natural Pink Australian Salt optimal.