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Logo for new Philippine FinTech lender
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Ce client a reçu 121 designs de logo de la part de 25 designers. Il a choisi ce design de logo de ArtTank comme design gagnant.
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- Garanti
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US$120
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121 designs
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25 designers
Brief de Design de Logo
We are looking for a new logo, mascot and slogan. We will be making small dollar unsecured loans for 5-30 days to working class Filipinos with or without a bank account. Open to any and all ideas. We are trying to walk a fine line between professional and cartoon-y. As a lender, we need to keep our logo, mascot and slogan professional. However, we know the Filipino market likes bold colors and mascots. So, we are looking for the perfect combination of the two. Filipinos are a very proud people, so something that appeals to their cultural heritage and pride would definitely work and be preferred. We will be lending money via an Android smartphone app to banked and non-banked customers who can get their cash via multiple delivery channels just about anywhere. We aim to be fast, convenient and reliable so those kind of elements in the design would be helpful too. Be as creative as possible. Thanks!!!
Mises à jour
We are grappling with the designs being simple v. cartoon-y. As a lender, we need to display a professional image. At the same time, we understand from our work in the Philippines that they like bold colors, mascots and slogans - at least for non-professional retail, restaurants, etc. So, it's a fine line that we are trying to walk between the two. We've looked at the top 20 logos from the Philippines and most are still professional even if colorful, etc. You can look at some of them online including Sun Cellular, Cebu Pacific, etc.. Although not necessarily great, you can also look at Globe, Smart and Meralco. You can look at some of our potential competitors. Although I'm not sure any of their logos are great either, it may at least give you a basis to compare your design to others in the market. They are easycash..ph, loanranger.ph, moolalending.ph, tala.ph and pera247.ph. We will be a digital lender using an Android phone app. So, the idea of using the phone and/or money in (not the $ since we'll be lending in PHP) our logo, mascot may also be appealing. We've done some polling and are getting all kinds of opinions in terms of likes/dislikes. There is no clear winner yet. So, put on your thinking caps and please see how creative you can get. We are anxoius to see some great new designs! Thanks again for your participation in our project!!!
Cheers,
Robert
Added Thursday, December 7, 2017
Marché(s) Cible(s)
Working class Filipinos
Secteur / Type d'entité
Financial Service
Texte du logo
CashX or MangoMoney
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Logo de figurine
Logo avec illustration ou personnage
Logo mot symbole
Logo (texte seulement)
Logo de Lettermark
Acronyme ou logo texte (texte seulement)
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Logo, Character/Abstract/Pictorial ‘mascot’ and slogan.
- Slogan/tagline of ‘Your Loan Hero!' for CashX
- Slogan/tagline of ‘Sweet Loans On The Go!' for MangoMoney
Bien d'avoir
- Cash, Smartphone and/or Wifi depictions.
- Any other Filipino design elements.
Ne doit pas comporter
- Anything copyrighted/trademarked or otherwise