Enchanté Tea Salon needs a new CI (Logo)
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Ce client a reçu 81 designs graphiques de la part de 25 designers. Il a choisi ce design graphique de LCCD STUDIO comme design gagnant.
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Brief de Design Graphique
Our Company, Enchanté is a multi-store tea salon that offers french style afternoon tea and fine pastry.
We need a Corporate Identity system (set of logos) where we can incorporate on branding our store. The CI is really important, as it will be use on all printing needs from business card, menu, packaging for take out bags and cake-boxes.
What we sell is more than just fine pastry, it's a life-style. Our theme is every girl's fantasy, where our tea salon environment is a wonderland. Although our target customers are ages 20 to 35, we believe there's a little princess in every woman's heart despite of her age.
We have posted some simple pictures that we would like to closely emulate. Also please view the website "www.laduree.fr " as this style is our benchmark. Please view them thoroughly.
Please understand we will need multiple designs for our CI Logo because it will be used for our Store Front Logo, Business Cards, Menus, etc. Therefore each picture may be slightly different in color and design to accommodate the usage.
Mises à jour
Project Deadline Extended
Reason: We are finalizing our decision.
Added Sunday, March 04, 2012
Marché(s) Cible(s)
Woman ages 20 to 35, economic self-sufficient, meticulous, sophisticated
Secteur / Type d'entité
Business
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The design should be elegant, feminine yet playful. And since its every girl's fantasy, images of poodle, vines, cat, diamods, frog prince, feather wings, mary-go-round, pumpkin horse carriages, are some of things to be considered. The font should resemble the style in the pictures uploaded.
The Logo must have the following wording:
" Maison du salon de thé Parisien " (preferebly above Enchanté )
" Enchanté "
" Fabricant de bonbons " (preferebly below Enchanté )
Bien d'avoir
- please check for colors, styles, themese
www.laderee.fr (this is the store we want to benchmark)
http://www.paul-joe-beaute.com/en/index.html
www.tocca.com