Consumer electronic retailer needs captivating ad for Sydney train campaign

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Brief de Design Publicitaire

We sell portable cell phone chargers and accessories from vending machines. We've recently installed a number of our vending machines in Sydney train stations and will be running an ad campaign to promote our products and generate awareness of our machines on the trains. The format must be 1200mm W x 240mm H in PDF format with a non-white background (our logo colours are black, orange and grey). We're looking for an ad that will:
1) catch the attention of passengers
2) show our brand as smart, stylish, appealing
3) provide enough info about what we sell and a way to find our kiosks (we'll likely create a custom URL to include on the ad)

Optional: we can advertise that when 2 or more products are purchased together, the customer will get 10% off.

Icône d'informations
Mises à jour

Slow in providing feedback

Marché(s) Cible(s)

City commuters, age range 16-50, both male & female, moderate to heavy cell phone usage

Secteur / Type d'entité

Retail


Couleurs

Couleurs choisies par le client et à utiliser dans le design de logo:

f78f20

Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme

Exigences
Doit avoir
  • - Powerpod logo
  • - Optus artwork "get Optus prepaid here yes" (attached)
  • - Optus fine print (to be provided and added at a later stage...not necessarily relevant to the design)
  • - Captivating message (but short & sweet) relating to a flat battery / charging your phone
Bien d'avoir
  • - Photo of our vending machine (you'll need to photoshop from the attached samples)
  • - Photo(s) of our power banks, perhaps photoshopped to show one plugged in to a user's phone
  • - Photo of the Optus SIM pack
  • - A couple of copy ideas: "You're probably only reading this because your phone's gone flat", "Recharge", "Stay connected", "Powerpod kiosks now located at most major stations", "Get 10% off when you guy two or more products together"
  • - Mention of our other product categories: cables, audio / earphones, SIM cards

Fichiers
Télécharger tous les fichiers - 4,7 MB
JPG
IMG_7384 Friday, 08 December 2017 07:47:20
vendredi 8 décembre 2017
Paiements
1e place
A$150
Total
A$150

Date limite du projet
13 déc. 2017 01:48:00 UTC
Language

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