Consumer electronic retailer needs captivating ad for Sydney train campaign
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Ce client a reçu 35 designs de publicité de la part de 13 designers. Il a choisi ce design de publicité de IG Creative Solutions comme design gagnant.
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We sell portable cell phone chargers and accessories from vending machines. We've recently installed a number of our vending machines in Sydney train stations and will be running an ad campaign to promote our products and generate awareness of our machines on the trains. The format must be 1200mm W x 240mm H in PDF format with a non-white background (our logo colours are black, orange and grey). We're looking for an ad that will:
1) catch the attention of passengers
2) show our brand as smart, stylish, appealing
3) provide enough info about what we sell and a way to find our kiosks (we'll likely create a custom URL to include on the ad)
Optional: we can advertise that when 2 or more products are purchased together, the customer will get 10% off.
Mises à jour
Slow in providing feedback
Marché(s) Cible(s)
City commuters, age range 16-50, both male & female, moderate to heavy cell phone usage
Secteur / Type d'entité
Retail
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- - Powerpod logo
- - Optus artwork "get Optus prepaid here yes" (attached)
- - Optus fine print (to be provided and added at a later stage...not necessarily relevant to the design)
- - Captivating message (but short & sweet) relating to a flat battery / charging your phone
Bien d'avoir
- - Photo of our vending machine (you'll need to photoshop from the attached samples)
- - Photo(s) of our power banks, perhaps photoshopped to show one plugged in to a user's phone
- - Photo of the Optus SIM pack
- - A couple of copy ideas: "You're probably only reading this because your phone's gone flat", "Recharge", "Stay connected", "Powerpod kiosks now located at most major stations", "Get 10% off when you guy two or more products together"
- - Mention of our other product categories: cables, audio / earphones, SIM cards