JFK Weissbier: Art NOUVEAU Illustration & Beer Label
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Ce client a reçu 90 designs emballage de la part de 29 designers. Il a choisi ce design emballage de Oveja Quiroga comme design gagnant.
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Brief de Design Emballage
We want your help for a really exquisite project.
We are to launch a traditional weissbier with very noble Mitteleuropa pedigree.
Name: JFK
...from Joseph Franz Kaiser, the last Austro-Hungarian emperor.
https://en.wikipedia.org/wiki/Franz_Joseph_I_of_Austria
We want to play on the letters JFK (with their dual meaning) and the iconic figure of the emperor. Illustration skills are absolutely critical. We want this to look like 1900-1914 avant-garde. See attached references for the emperor figure and some feel references for the epoque.
This beer is a traditional Weissbier born in Schönbrunn, in a craft Bavarian brewery that dates from 1853.
Marché(s) Cible(s)
Europe
Couleurs
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Aspect
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Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Illustration of the Emperor in great art deco style
- Should look more like a painting / poster than a computer made vectorial
- Practicalities as per attached file
Bien d'avoir
- The emperor appreciating a glass of his Weissbier
- JFK the beer name written with great Art Deco fonts, looking like it was handcrafted
- Faded blue tones & yolk yellow.