Conversion

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Ce client a reçu 55 designs de logo de la part de 21 designers. Il a choisi ce design de logo de H5 comme design gagnant.
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Brief de Design de Logo
Conversion is a sport analytics software solution with the following slogan/tagline: "Where philosophy becomes science". I am looking for a logo that links science to "gut feel". Coaching is often subjective and the logo should try bridge this "gap". I am looking for a clean simplistic design that links the above to high performance sport. Our system helps a team, this includes the coach, support staff and athletes, to create high performance championship winning teams. In a sense, a team with no equivalent that can perform on demand and consistently.
The system does this by providing the team with the data, analytics and visualisation to gain insight into the current state, desired state and interventions required for their team in order to make better decisions. Better decisions helping them to:
• Perform more effectively,
• Perform better
• And Perform more innovatively
An athlete / team have four dimensions that contributes to performance and in which key decisions influence outcomes:
1. Medical Condition
2. Strength and Conditioning
3. Subjective performance level
4. Actual Match performance
Mises à jour
I have updated the brief. First section is important for the design. I am looking for a link between philosophy/science/sports/excellence.
Added Sunday, November 17, 2013
Updated color and font in brief and removed typo under nice to have and what should be avoided.
Added Wednesday, November 20, 2013
Marché(s) Cible(s)
Sports Teams, Coaches
Secteur / Type d'entité
Software
Texte du logo
Conversion (tagline underneath - Where philosophy becomes science
Styles de logo qui vous intéressent
Logo abstrait
Conceptuel / symbolique (texte facultatif)



Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Tag line - "Where philosophy becomes science". Logo should be next to name: Conversion
Bien d'avoir
- om
Ne doit pas comporter
- Any design features in the name of product - Conversion