• US$520

• 484 designs

• 119 designers

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Brief de Design de Logo

Project Description

PRTC is a public transportation organization located in the Prince William County area– a subset of the Northern Virginia region in the United States (U.S.). PRTC is rebranding the organization to better position itself as a regional transit leader in a community that is widely known as one of the worst traffic areas in the U.S.
PRTC’s goal is to be recognized as the easier way for people to get where they want to go through multiple and convenient transit options. These options include PRTC’s commuter and local bus services, carpools, vanpools, ridesharing, and its partnership with the instant carpooling (slugging) community. PRTC also wants to help people make sense of transportation-related information in the region.

As a part of the rebranding strategy, PRTC will use OmniRide as the brand name for identifying and marketing all PRTC services. This rebranding process also includes designing a new logo for the organization with the new brand name.
The logo must be sleek, simple, classy, and indicate movement.

SIR will crowdsource the logo design using DesignCrowd, SIR’s recommended platform. SIR will collect over 100 different designs, narrow the designs to the top five choices, and present them to the client on November 20 for their review.

Target Market

Residents and businesses in the Prince William County area and surrounding communities, including employees and employers in the Metro D.C. area and as far south as Fredericksburg, Virginia. PRTC’s target audience also includes PRTC staff and the PRTC board.

Logo Styles of Interest

The new OmniRide logo will either be a pictorial/combination logo or an abstract logo.

Logo Text

The logo will contain the word “OmniRide: Get there smarter.”

Look and Feel
The logo will be a mix of the following:
• Bold
• Serious
• Traditional, yet modern
• Professional
• Conservative, yet colorful
• Economical, yet appear upmarket

Logo Design Requirements
The mandatories for the logo include:
1. The word “OmniRide” must be included in the logo design.
2. Ideally, the logo icon will communicate movement. This can be literal or interpretive. No buses or wheels!
3. Colors: any combination of blue, green and/or white

Marché(s) Cible(s)

Residents and businesses in the Prince William County area and surrounding communities, including employees and employers in the Metro D.C. area and as far south as Fredericksburg, Virginia. PRTC’s target audience also includes PRTC staff and the PRTC board.

Secteur / Type d'entité

Travel

Texte du logo

OmniRide: Get There Smarter

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Styles de logo qui vous intéressent

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Styles de police à utiliser

Autres polices appréciées:

• Times New Roman

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Couleurs

Couleurs choisies par le client et à utiliser dans le design de logo:

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• 1. OmniRide must be included in the logo design.
• 2. The logo must communicate movement.

Bien d'avoir

• Colors: any combination of blue, green and/or white

Ne doit pas comporter

• 1)A "busy" or overly-detailed look - this needs to be fully legible from the side of the road at 55 miles-per-hour
• 2)Buses or wheels
• 3)Airplanes
• 4)PRTC

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