Mobile Personal Training Business

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Ce client a reçu 60 designs de logo de la part de 13 designers. Il a choisi ce design de logo de Hamish comme design gagnant.
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Brief de Design de Logo
My business is called AURIFY Fitness - I'm a personal trainer.. and my point of difference is that I go to clients homes or parks to train them. Not necessarily in a gym. AURIFY - means to transform to gold..... AU is the periodic table/symbol for gold. So I would like to reference YELLOW in the business card or in particular the AU. It needs to be something that looks a little boutique without being kitch or too intimidating. Other colours could be navy or turquoise.... could be a shadow figure (something that makes it a little interesting) that changes its shape.. the text could also be AU-rify Fitness... a play on the AU but not married to that idea
Mises à jour
The meaning of AURIFY is to transform to gold.... so the logo should have a “concept of transformation”. GOLD as a colour is really difficult to replicate.. so YELLOW is fine. The concept should be based on transformation regardless. The way I will be transforming clients will be with exercise.. how I came up with the name is basically word search...
Added Thursday, November 14, 2013
Project Deadline Extended
Reason: Still try to finalize logo with designer
Added Thursday, November 21, 2013
Marché(s) Cible(s)
Stay at home mums/caregivers
Secteur / Type d'entité
Boutique
Texte du logo
AURIFY Fitness
Styles de logo qui vous intéressent
Logo abstrait
Conceptuel / symbolique (texte facultatif)



Logo de Lettermark
Acronyme ou logo texte (texte seulement)



Styles de police à utiliser
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- must be simple, clean - appealing to mainly women as the target audience is stay at home mums predominately. Don't mind if the LOGO is conceptual or letter based (NOT EMBLEM) *the logo style box would not let me unmark the WORDMARK OR EMBLEM LOGO...
Ne doit pas comporter
- no old style fonts, no pink or feminine references..... would like for someone to pick it up and say - thats cool, yeah I get it! No cheesy human figures in shadow form