EY Partners Group - Brochure

Gagnant
Contest winning design

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Ce client a reçu 11 designs de brochure de la part de 2 designers. Il a choisi ce design de brochure de uk comme design gagnant.

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Brief de Design de Brochure

We need a brochure (one pager, not folded) which we intend to use as a talking piece in front of clients, not as a mail-out.

It will be used as a visual aid to talk clients through our services and illustrate the journey they can expect when working with us. Although there is no absolute set order in which they take up our services, there is a kind of standard transition. We are struggling with how we want it to look conceptually as there are several interconnections between the services but we don't want it to look cluttered.

The two major entry points to our business (and where clients usually first engage us) is through either: Home Loans or Taxation so this should be emphasized).

I have attached a document detailing our services as a summary as well as detailed explanation and linkages between the services. I have written this on the assumption that the reader has basic financial knowledge.

Wants:
- Image that a client can follow in discussion to engage them in conversation which summarises services and the journey they will be on with us through till retirement.
- No clutter (no blocks of text)
- Show the journey (perhaps a circle/wheel)
- Show linkages or relationships (without messy lines)

Secteur / Type d'entité

Financial


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