• A$300

• 195 designs

• 63 designers

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Brief de Design de Logo

Loaded 4X4 is the brand used by Lost Track Media Pty Ltd, a business that creates editorial and video content for 4WD/4X4 and off road enthusiasts in Australia.

The brand is LOADED 4X4 - 'LOADED' and '4X4' can sit together or apart in the logo.

The tagline is - 'The cult of off road' and the logo needs to work with and without the tagline.

We want a logo that will appeal to a broad audience, that ranges from young off-roaders, through to middle-aged family men and women and reflects the straight forward, honest, hard-hitting approach that our content will take.

Above all else it needs to be 'cool' and have some 'attitude'. Not only will it need to work as a logo for our emagazine and website, it will also need to work as a clothing brand for our merchandise and this point is very important. As such it needs to be a design that is considered desirable by our audience.

Established logos that could be used for inspiration are DUES EX MACHINA and Von Dutch among other similar logos/brands that are inspired by - motor vehicles - motor bikes - surfing - graffiti - street art. SEE ATTACHED EXAMPLES.

It could be a word mark only or it could feature an image/design but we want to avoid the obvious direction this may take, so no tyre tracks, off-road tyres or similar.

Thank you.

Marché(s) Cible(s)

4WD enthusiasts ranging from teenagers through to middle aged males and females

Secteur / Type d'entité

Automotive

Texte du logo

Name - Loaded 4X4 Tagline - The cult of off road

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Styles de logo qui vous intéressent

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Styles de police à utiliser

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Couleurs

Le designer choisit les couleurs à utiliser dans le design.

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• A 'cool' feel and a bit of attitude - use street/surf/biker/cafe racer/hot rod/graffiti movements for inspiration. Von Dutch and Dues Ex Machina are good examples of the 'feel' we are looking for.
• Strong appeal as a standalone clothing/merchandise brand

Ne doit pas comporter

• The 4X4 should not be too stylised, it needs to be obviously '4X4'

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Fichiers

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