Snowbird IHeat/Air Conditioning Inspection Special
Vous souhaitez remporter un projet comme celui-ci ?
Ce client a reçu 8 designs de publicité de la part de 2 designers. Il a choisi ce design de publicité de Impressive Sol comme design gagnant.
Inscrivez-vous Trouvez des Projets de DesignBrief de Design Publicitaire
I need to generate a newspaper ad targeting retired people returning to Phoenix. We are TemperaturePro of Metro Phoenix. (480) 490-2080.
www.tempe...
Marché(s) Cible(s)
Seniors returning for the winter. For those that are not familiar with Phoenix Arizona, there are roughly 300,000 retired people from northern states in the US and Canada that come to live here October-April. Median age for these "snow birds" is 72. We are selling a service to inspect and repair their heat and air conditioning unit. Most of the "snow birds" are too old to maintain heat and air conditioning them selves. They are very concerned that their system works properly to get them through the winter months.
Secteur / Type d'entité
Air Conditioning
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- - Targeted to seasonal "snow birds"
- - Must blend colors of blue and red to support the corp logo
Bien d'avoir
- - colorful, lively
- - tell the target audience we are local and care about their needs
- - tell the target audience the importance of maintaining their heat/air conditioning system so it's running properly through the winter and reduces their utility bill
- - an image of a cactus
Ne doit pas comporter
- - must not be interpreted as a slander towards older people
- - minimize use of models in uniforms, this audience wants to know that we are local and real people. Reference new pic of my guys on a roof with a unit.