An East Africa-based strategic communications firm needs a Logo Design and Brand Identity

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Brief de Design de Logo
Perspective Media is a multi-media strategic communications agency based in Nairobi, Kenya, specializing in promoting positive social and behavior change in the fields of counterterrorism and development in East Africa. The goal of this project is to create a unique brand identity that fits our niche profile. We would like our brand identity to be appealing to our more conservative government/military donors, yet to represent the vibrant, creative, and innovative culture of our office and field.
Updates
Project Deadline Extended
Reason: We are just finalizing internal selection of our top designs. Need an extension.
Added Tuesday, October 31, 2017
Marché(s) Cible(s)
Most of our clients are government or international aid agencies: (1) United Nations (UN), (2) branches of the U.S. and other militaries, (3) international non-governmental organizations (NGOs), and other international development partners. Examples include:
• UN Organizations, International Organization for Migration (IOM), European Union, African Union, World Bank, USAID, DFID, CARE International, Military: DOD
Secteur / Type d'entité
Communications
Texte du logo
'Perspective' or 'Perspective Media' or 'PM'
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme



Logo abstrait
Conceptuel / symbolique (texte facultatif)



Logo mot symbole
Logo (texte seulement)


Logo de Lettermark
Acronyme ou logo texte (texte seulement)



Styles de police à utiliser
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Logo that communicates the following core messages:
- • We produce and deliver campaigns with a mission to catalyze opinion and positive behavior change
- • We create locally-resonant, culturally-appropriate strategic communications campaigns
- •. Through strategic dissemination of key messages we thrive on producing the highest possible impact on target groups.
Bien d'avoir
- The logo and brand identity will communicate the following core values:
- Professional, creative and vibrant
- • Relationships, Trust, Reliability
- • Strong Values & Ethics
- • Leaders / Innovators / Trend setters
- • Respectful / Humble / Diversity
- • Transparent/ Down to earth
- • Bold and daring / yet responsible & sensitive
- • Inspirational
- We would like to integrate some African textures, color-schemes such as red/brown clay or dirt, metal brass; our logo placed on rough cream or tan paper etc.
Ne doit pas comporter
- Bright colors