Le Phoque - Edgy clothing brand needs amazing logo!

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Ce client a reçu 104 designs de logo de la part de 36 designers. Il a choisi ce design de logo de sonofharris comme design gagnant.
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Brief de Design de Logo
A small clothing line with a smart, double-meaning logo that will help it expand and carry the brand. People want to buy it because the logo is so good! It's fun and subversively edgy -- like FCUK, but with a more SKATER/SURFER feel to it.
There should be a subtle seal/sea lion (NO LIONS) in the logo/wordmark somewhere. We have been trying to use the "qu" but it keeps reading like phooie. It needs to still be clear and easy to read as Le Phoque.
This will go on hoodies and hats, primarily. The wordmark needs to be strong, but the logo can also hold its own. 100% Canadian made (which is rare!) -- but no maple leaves, please.
See attached for concepts that we like to get a sense of the look and feel.
Bold, modern, fun, clever.
Marché(s) Cible(s)
Men & women 18-40
Secteur / Type d'entité
Fashion
Texte du logo
Le Phoque (or le phoque)
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Logo mot symbole
Logo (texte seulement)


Styles de police à utiliser
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Strong wordmark with logo that work together & also separately
Bien d'avoir
- Use of Negative Space in the design
- A seal/sea lion, partial or whole - but not cute!
Ne doit pas comporter
- No maple leaves
- No cartoons
- No "obvious" middle fingers
- No "cute" seals, please.