Logo for Bite of Sweden (Swedish delicacies)
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Brief de Design de Logo
Name: Bite of Sweden
What the product is:
Delicacy Swedish locally produced food.
It is a set of different delicacies from different Swedish producers distributed through a web-shop (and delivered to the door or by post).
Look and feel: Organic, locally produced, sustainable, hipster, optimistic, positive, free-spirited, trendy, possibly neo-retro.
Eye-catching and easy to use on Instagram, twitter, facebook and other online and offline media
Value: tasty, discovery, Sweden
Very Swedish things for inspiration:
Three crowns
http://en.wikipedia.org/wiki/Three_Crowns
Dalecarlian horse
http://en.wikipedia.org/wiki/Dalecarlian_horse
Cinnamon roll (kanelbulle)
http://en.wikipedia.org/wiki/Cinnamon_buns
Crisp bread (knäckebröd)
http://en.wikipedia.org/wiki/Crisp_bread
Sweet roll (Semla)
http://en.wikipedia.org/wiki/Semla
Cowberry (lingon)
http://en.wikipedia.org/wiki/Vaccinium_vitis-idaea
Meatballs (köttbullar)
http://sv.wikipedia.org/wiki/K%C3%B6ttbullar
Design Inspiration:
http://d1r5i20o8cadcu.cloudfront.net/designs/images/115701/original/Main_Pharmabond.png
http://logopond.com/logos/2a44df8d993416ae20756f4c829cff4e.png
http://www.awwwards.com/awards/images/2012/12/best-logo-2013-48.jpg
http://www.awwwards.com/awards/images/2011/12/typeandlogo-012.jpg
http://www.stockholmfilmfestival.se/en
Marché(s) Cible(s)
Target Audience:
Age: 18-35, gender split 85% female
Food/culinary interested. Foodies. Gourmet lovers. Food ‘junkies’ seeking food indulgement in the world.
Geography: Sweden primarily, but needs to work for Swedes abroad or for people interested in Nordic/Scandinavian food around the world.
Secteur / Type d'entité
Shop
Texte du logo
Bite of Sweden
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Should work in one color
- Should work as a stamp (I will produce a stamp of the logo)
- Should work in black/white
- Should have connection to Sweden
Ne doit pas comporter
- Cooking hats
- Apron
- Obvious use of fork, knife, spoon