• US$500

• 268 designs

• 58 designers

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Brief de Design de Logo

1) The name of the company is: Marketing Skills
2) I own the domain name, MarketingSkills.com. No website yet.
3) The company is headquartered in the United States.
4) The name is too descriptive to receive a Registered Trademark based on simple text. Therefore, I am looking for a Word Mark of the name. In reality, the name itself becomes the logo. This should result in receiving a registered trademark.
5) The name (Marketing Skills) should be easy to read in print, on a website, or after it is copied. It should look good at a 10 point font all the way to a 72 point font.
6) The name should look solid and established as if you recognize the name just by how it is presented in print.
7) The marketing field is changing quickly. The name should look as though it is timely and current today as well as 10 years from now. While I say the name should look solid and established, it should also have a quality of timelessness. A logo that accomplishes this is NASA. I know NASA created their own font and I am not looking for that.
8) I have a preference for a progressive font like Futura.
9) I have a preference for a one color Word Mark or one color plus black. However, the Word Mark should still look good and make sense if it is copied which means it will be in all black.
10) For the color, I prefer Pantone 185 C. Which is RGB = 228 0 43. Which is Hex / HTML = E4002B. Which is CMYK = 0 93 79 0. Which is the Red color you see on cans of Coke.
11) Within the Word Mark, there might be some motion or sense of movement as my product has to change with the times. Right now, digital marketing is the hot topic. Within 5 years it will be Virtual Reality. Within 10 years, it will be something else.
12) I have 25 years of Marketing Experience and a Masters in International Marketing as well as a Doctorate in Business with a concentration in Marketing. My differentiation is to teach marketing classes to corporate clients based on A) The latest academic thinking; B) Providing real-world examples of marketing techniques that work; C) Provide tools that make the marketers job easier; and D) No matter what changes are made to marketing in the next 10 years, one thing does not change: Marketing will always be "Customer Focused". I am not certain if that is something which can be incorporated into this design or if that is part of the tag line added after the logo. However, CUSTOMER FOCUSED MARKETING SKILLS will be part of the differentiation.
13) Initially, the classes will be taught in person. These will be all-day classes selling for $800 / day / per person. Within 3 years, there will be short, micro-learning classes (5 minutes) online, which will sell for $2.00 per 5 minute class. Within 5 years, there will be long-format classes (60-90 minutes) online, selling for $25 per hour.
14) Make it memorable.
15) The demographics of my student customers are 60% female and 40% Male. They have a college degree and 1-4 years of marketing experience. Their ages are 22-28 years old. The person who writes the check and approves training is the Director of Marketing or the VP of Marketing. They are 80% male and 40-50 years old.
16) On of my key strengths is to be able to take complex subjects, simplify and provide a simple explanation. I do not want to be perceived as an academic who is rigid and does not change with the times.

Marché(s) Cible(s)

Marketing Professionals with 1-4 years of marketing experience and a university degree. 60% female; 40% Male. Ages 22-28

Secteur / Type d'entité

Business

Coordonnées pour la Carte de Visite

Logo plus a tag line. For now, just use "Customer Focused - Marketing Training"
Ed Jennings, Founder www.marketingskills.com
Cell: 303.807.8995 Ed@marketingskills.com

Texte du logo

Marketing Skills

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Styles de logo qui vous intéressent

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Styles de police à utiliser

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Couleurs

Couleurs choisies par le client et à utiliser dans le design de logo:

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• - The name (Marketing Skills) should be easy to read in print, on a website, or after it is copied. - The name should look as though it is timely and current today as well as 10 years from now. While I say the name should look solid and established, it should also have a quality of timelessness. - I have a preference for something like a font exactly or similar to Futura Pro Medium or Bold - I have a preference for a one color Word Mark or one color plus black. For the color, I prefer Pantone 185 C. Which is RGB = 228 0 43. This is the red in the Coke logo. - Within the Word Mark, there might be some motion or sense of movement as my product has to change with the times. Right now, digital marketing is the hot topic. - Make it memorable.
• - Any design element should be part of the Word Mark.

Bien d'avoir

• 1) Perhaps there are some small (tiny) squares to the left of the name. Some begin in black and as they get closer to the Name of the Business (Marketing Skills), the squares become red. Then, the word mark would be in Red (Pantone 185 C). That woud show motion and a transition of data into information that is taught in the Marketing Skills class. This also shows motion but a solid Word Mark. This also shows my best feature of taking complex ideas and explaining them in a simple solution.

Ne doit pas comporter

• - The name should not be in script or hard to read.
• - I do not want to be perceived as an academic who is rigid and does not change with the times.
• -I am not looking for a separate logo. Any design element should be part of the word mark.