HX Overarching Brand development

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Ce client a reçu 403 designs de logo de la part de 142 designers. Il a choisi ce design de logo de Atvento Graphics comme design gagnant.
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Brief de Design de Logo
We need a logo for an overarching company for a group of healthcare/patient focused clinics. Our target audience is the general consumer who is looking to focus on their health. H is to stand for a variety of words: 'health', 'human', 'holistic', hope'. X represents unlimited potential - it's limitless and variable. This logo must represent a professional, clinically focused brand which is changing the way patients access healthcare; it should be dynamic, fresh and be able to support our other businesses as an overarching brand. Some key values of our businesses: leaders, one-stop-shop, innovators, solution providers, understanding, holistic. What do we do? We change/save lives, inspire and empower, educate and motivate, changing the healthcare market, push-the-envelope. The final design should communicate a holistic, welcoming and professional brand which is continually growing.
Marché(s) Cible(s)
A corporate brand, to educate consumers on open-access to healthcare.
Secteur / Type d'entité
Healthcare
Texte du logo
HX
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme



Logo abstrait
Conceptuel / symbolique (texte facultatif)



Logo de Lettermark
Acronyme ou logo texte (texte seulement)



Styles de police à utiliser
Autres polices appréciées:
- Not generic/older style fonts
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The 'HX' is the primary feature of the brand, however we'd like some sub text to outline what we do underneath. We've come up with the below, however open to suggestions based upon the brief:
- Unlock your potential / leaders in healthcare / The Human Potential / The Health Innovators
Bien d'avoir
- Fresh, bold and innovative design.
Ne doit pas comporter
- The X should not be used as a 'history' or a 'prescription' term; i.e, no smaller subscript to represent a diagnosis (Rx, Px, Hx)