• £310

• 60 designs

• 17 designers

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Brief de Design Emballage

SUGAR SMART LOGO and ON PACK
Directionally, use of colours specified in the brief is important as consumers associate the brand values we want with these colours. Blue. Green Cyan on White background should probably be the base colours. Gradients and Swirls of Colour would be good, but welcome alternatives. Product imagery should be in a set window that works well with the logo design.

Core Target Audience: Adults seeking to reduce/avoid sugar due to health concerns (pre-diabetic/diabetic/sugar avoiders), Secondary Audiences: Healthcare professionals looking for strategies to reduce sugar consumption, Mothers seeking to reduce family sugar consumption. Core Design Objectives: “HEALTHY AND PREMIUM” “FRESH” / Tasty / Appetising (product illustration) / Premium, Natural and Low in Sugar (colour cues) / Expert / Effective / Recommended (endorsements and back of pack).
Cyan/Blue often used to denote No added Sugar. Cyan = R 0 G 255 B 255
Blue/Green often used to denote medical benefit. Blue= R 0 G 129 B 129 / Green= R 132 G 173 B 0
Sugar Smart Yellow – R 254 G 244 B 0 links to NHS Brand.
* RGB Values for Cyan and Blue and Green are for Guidance only.

Text & Fonts: No more than 6 words. Largest - SUGAR SMART (SUGAR to be subservient / more in the background - SMART should stand out as the main word. Medium - COCOA CRUNCH - Medium & integrated into design - LOW SUGAR
Fonts Decorative – e.g. MICROBREW, PHOPSPHATE, CAMPUS, INTRO RUST, BURFORD RUSTIC (see fonts.com)

Marché(s) Cible(s)

UK / NORTHERN EUROPE / AFLLUENT

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Styles de police à utiliser

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Couleurs

Couleurs choisies par le client et à utiliser dans le design de logo:

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• The design is for a healthy snack bar logo. Ideally the files submitted should include the image in an on-pack situation (e.g. a cereal bar, flapjack or cookie)

Bien d'avoir

• See brief.

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Fichiers

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